While clients are becoming more cautious with their spending, service-based solopreneurs can’t afford to treat Q4/Q1 revenue as something that will simply work itself out. The immediate priorities are to understand which existing revenue is most secure, where client demand may be weakening and which relationships could lead to additional or recurring work.
Smart service-based entrepreneurs take proactive steps to protect future revenue in uncertain times. Below, Lisa shares an effective strategy to help solopreneurs, begin strengthening their pipelines today rather than waiting to see what comes next in the economy.
Apply a Curious Mindset to Find New Possibilities
Apply the coaching mindset of curiosity to developing additional revenue streams. For example, if most of my clients are individual executive coaching clients, I may consider networking to offer group and team coaching, facilitation and perhaps even training. I also suggest being intentional about asking former clients for referrals and testimonials.
- Lisa Walsh, Beacon Executive Coaching
Originally published on Forbes Coaches Council.